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Content Company President Speaks at Content Week 2003
Jan 2003 Hilary Marsh delivered the first presentation of the national conference, a workshop entitled "A step-by-step approach to developing an effective content management strategy."

With 100+ attendees, Content Week, held in New Orleans this year, is one of the nation's top conferences focusing on content strategy and content management for external websites and intranets.

Ms. Marsh's workshop covered the following topics:

• What is a content management system?
• The goal of a content management project
• Content management myths
• What a content management strategy is for
• Recognizing a nonstrategic process
• Who needs to “get it” about CM and why
• Overcoming the fear of giving business users control over their content
• Multidisciplinary governance
• The steps of a CM strategy

Download the presentation.

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