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Content strategy readings

Here are some readings about content strategy and related topics that have resonated with me in the last several weeks. Happy reading!   Developing a website content strategy for a new nonprofit site: elements to include by Marlene Oliveira   Content Strategy Needs Content Strategists by Carrie Hane   SomeRead More …

Content strategy readings – July-August 2016

Here are some readings that have resonated with me in the last several weeks. I hope you find them useful too! (They are in no particular order, and not all exactly about content strategy). If you have others, please add them in the comments. The Eight Lessons We Learned, byRead More …

A lesson in content types

A key task in conducting a content audit is determining what content types exist. Creating and managing content by type is essential to an effective website. “Content type” captures regularly occurring kinds of content found on a website. It is founded what the content is ABOUT. (Developers tend to equateRead More …

Declutter your website: Keep what works, eliminate the rest

Are you a content hoarder? If so, you’re not alone! Many content-rich organizations have websites that are weighed down with too much irrelevant, outdated, or redundant content. This unneeded content clutters up search results, makes site improvements take longer, and can create risks for the organization. I had the privilegeRead More …

Intranet management and governance today: still a work in progress

These days, almost every organization has an intranet, a website that provides information and, sometimes, business tools for employees. Many organizations’ intranets are decentralized, containing hundreds or thousands of files and documents, with inadequate organization, few guidelines for updating or removing information, and little attention paid to the strategic andRead More …