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Top 10 lessons for sustainable content strategy success

So, you’ve decided that your organization would benefit from a holistic content strategy: a unified approach to publishing content online. (In case you’re wondering, here’s more about what content strategy is.) Here are 10 real-life lessons to make sure that your content strategy is successful, in both the short termRead More …

Measuring your “Return on Content”: How to tell whether your content is successful

If your organization is like most, it publishes a lot of content. When I oversaw Realtor.org, the member website of the National Association of Realtors, we published or updated 25 to 50 pieces of content every day. (Surprising, right? When we added it up, we were astounded also.) This contentRead More …

A lesson in content types

A key task in conducting a content audit is determining what content types exist. Creating and managing content by type is essential to an effective website. “Content type” captures regularly occurring kinds of content found on a website. It is founded what the content is ABOUT. (Developers tend to equateRead More …

Roadmap to content strategy success, part 1

Content strategy – that is, creating content in a strategic way so it helps your organization reach its business goals by meeting your users’ needs – almost always requires change. It is a journey that takes careful planning and management. Content strategy for any digital presence, whether an intranet orRead More …

How to sell content strategy to management

My article on this topic was published today in UX Booth, an online journal for user experience professionals. In order for a strategic, holistic approach to content to be adopted throughout a large organization, management must buy in. They’ll do that if they see the connection between content problems andRead More …