content strategy

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Your content needs a lifecycle

One of the ways online content differs from print is that it has a lifecycle. In print, once something is published, it exists in that form forever. Online, though, content is a living entity – it doesn’t have to and truly shouldn’t stay the same. As I see it, theRead More …

To grow your audience, become a DJ for your content

You may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, to highlight on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. WhatRead More …

Why the MOOC’s definition of content strategy is dangerous

This week saw the launch of a new free online course – a MOOC (massive open online course). The course is called “Content Strategy for Professionals,” and it is massive, indeed, with 35,000+ people registered. (According to a recent study, the average completion rate for most MOOCs is less thanRead More …

Please take the content strategy community survey

Recently, I invited folks from various content strategy communities to help form an organization for our profession. About 25 people offered to help — people from around the world and with very different perspectives. In order to help form and prioritize what we are currently calling the “Content Strategy Collective,”Read More …

Guest post: What when why where who how

This post was anonymously written as part of Blog Secret Santa. There’s a list of all Secret Santa posts, including one written by me, on Santa’s list of 2013 gift posts. How what when why where who is my favourite model for any strategy or planning. This can be appliedRead More …