content marketing

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Measuring your “Return on Content”: How to tell whether your content is successful

If your organization is like most, it publishes a lot of content. When I oversaw Realtor.org, the member website of the National Association of Realtors, we published or updated 25 to 50 pieces of content every day. (Surprising, right? When we added it up, we were astounded also.) This contentRead More …

Key elements for building a content strategy

I’m so pleased that Altimeter interviewed Content Company for their latest report and included our perspectives. Special thanks to Mat Zucker, who recommended us, and Omar Akhtar, for capturing multiple perspectives about content strategy. Download the report and register for the webinar

How to create effective content

This morning I had the honor and pleasure to be the keynote presenter at the 2015 summer conference of the Technology Councils of North America. The official title of the presentation was “Content is King, Community is Queen: Maximizing Impact Through Strategic Content Mapping.” The talk covered how to takeRead More …

Content strategy: A two-way mirror between you and your audience

In my work with various clients, I find that many people see content strategists as only outsiders involved when a website is being redesigned. This is a huge missed opportunity, and I wanted to share some thoughts about that. Content strategy guides an organization to create its content most effectively.Read More …

Upcoming speaking engagements

I will be speaking at four events in the coming months. The “Weighting Game”: How to Make Smart Decisions about Which Tech Tools & Social Media Channels to Adopt at theREALTOR Association Executives Institute in San Diego, CA, March 19, 2013 “How to Sell Content Strategy to Management …or, areRead More …