content marketing

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Content strategy before content marketing

Before you do any content marketing, get your content strategy in order First, some definitions: Content strategy is defining the who, what, when, where, why, and how of ALL the content your organization publishes. Yes, I mean all of it – the “about us” pages, the help content, the executiveRead More …

Content calendars – the why, the what, and the how

I’ve seen a surge in questions lately about editorial calendar software. This blog post is by popular request. Before sharing tool suggestions, I wanted to explore what we are actually managing with a calendar and what a calendar can and can’t help your organization achieve. What a content calendar canRead More …

Developing your content ecosystem

People + Content + Tech = Success Content is the lifeblood of every organization’s work. It includes all programs, products, services, resources, and tools. Content is also everything that supports that work: media, sales, support, etc. At many organizations, content is created in silos, powered by politics, and not drivenRead More …

Roadmap to content strategy success, part 2

Content strategy is a journey that takes careful planning and management. The end result: Your content will help your organization reach its business goals by meeting your users’ needs. A content strategist can help you get there, using a roadmap that details where to start and how to create aRead More …

Content strategy readings – July-August 2016

Here are some readings that have resonated with me in the last several weeks. I hope you find them useful too! (They are in no particular order, and not all exactly about content strategy). If you have others, please add them in the comments. The Eight Lessons We Learned, byRead More …