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Content strategy readings – July-August 2016

Here are some readings that have resonated with me in the last several weeks. I hope you find them useful too! (They are in no particular order, and not all exactly about content strategy). If you have others, please add them in the comments. The Eight Lessons We Learned, byRead More …

You are not a content strategist if…

It’s true! If you ask the content strategy community a provocative question, they’ll provide smart, useful answers! In mid-July 2016, I invited content strategists on Facebook and Twitter to complete this sentence: You are not a content strategist if…. I heard from dozens of content strategists, content marketers, agency owners,Read More …

The 6 skills every content strategist must have

No matter the kind of content strategy project – for a large corporate intranet, an e-commerce website, a university, or something else – the people creating the content strategy need six skills. Some of these skills can be taught in school, while others come only through experience. 1. Strategy ARead More …

Top 10 lessons for sustainable content strategy success

So, you’ve decided that your organization would benefit from a holistic content strategy: a unified approach to publishing content online. (In case you’re wondering, here’s more about what content strategy is.) Here are 10 real-life lessons to make sure that your content strategy is successful, in both the short termRead More …

Conversations in content strategy: Discontented Company interview

This interview with Hilary Marsh, conducted by Kris Mausser, was initially published in August 2013 on the Discontented Company site, now discontinued. Find out more about Kris’s new firm, Kinaole. Content strategy is an integral part of business strategy for companies today. From customer satisfaction to maximizing capacity, businesses areRead More …