case study — Mott Foundation

The Charles Stewart Mott Foundation (http://www.mott.org) had a three-year-old website filled with information. However, the foundation wanted to leverage new database-driven technologies and present content that was produced specifically for the Web (the original content was taken verbatim from print publications).

Content Company helped Mott define its goals for the site:

1. Educate potential grantees about the foundation
   
2. Clarify the foundation’s funding process
   
3. Enable potential grantees to download grant applications, along with their related documents
   
4. Recognize and publicize the achievements of the foundation's grantees
   
5. Raise awareness of the foundation in the communities in which it funds organizations and programs
   
6. Consolidate foundation information for the press and job seekers

With these goals in mind, Content Company

• conducted a complete audit of Mott's existing content
• identified which existing content would be needed, which existing content would not be needed, and what needed content did not yet exist
• developed an information architecture that would serve Mott's business requirements, as well as the needs of its target audiences
• produced content for selected sections of the site

"Eighteen months after our launch, traffic on our site has almost tripled and we've received very good feedback from site visitors. We're often asked by other foundations to help them develop similar strategies for their sites." -- Mitchell Hurst, Communications Officer

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