Content lifecycle criteria worksheet: The missing piece of content audits

Earlier in 2014, I wrote a post outlining the steps in the content lifecycle: Conceive and set goals Create Publish Promote Maintain and measure Retire Here is a worksheet that will help you develop and capture criteria for each step in the lifecycle. I’m surprised no one has created somethingRead More …

What is content strategy?

An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.

Let’s talk about migration

Content migration is such a tricky term. It sounds so easy sometimes – just set up an automated tool to move all the content, page by page and field by field, from the old system to the new one.   In reality, that’s pretty much never how migration goes.  Read More …

7 steps to resolving the line between internal and external audience needs

In many of the projects I work on, when I analyze content, I discover that there are big pockets of content intended for internal audiences — committee meeting agendas, program reports, and the like. In discussions with the people who produce this content and publish it on their organization’s websites,Read More …

A new introduction to the content strategy survey

March 2014 (I am publishing this in response to other materials that have been published regarding the survey from the Content Strategy Collective.) “Content strategy” is a popular term right now, but it’s a bit misunderstood. There have been people calling themselves content strategists since the late 1990s, primarily workingRead More …