Creating smart, sustainable URLs

URL structure isn’t necessarily fun to think about. It’s not sexy. But it is an important foundation to the success of your website and your digital promotion efforts. Why URL structure is important If your URLs are clear and memorable, there is no need for an extra redirect from anyRead More …

Before thinking about tech, solve your business problems

Content management systems have been around for almost two decades, but we’re still talking about how much we hate them. They’re not intuitive to use, and many of their features probably sounded attractive during the sales process, but are never touched and often get in the way of ease ofRead More …

Declutter your website: Keep what works, eliminate the rest

Are you a content hoarder? If so, you’re not alone! Many content-rich organizations have websites that are weighed down with too much irrelevant, outdated, or redundant content. This unneeded content clutters up search results, makes site improvements take longer, and can create risks for the organization. I had the privilegeRead More …

Content lifecycle criteria worksheet: The missing piece of content audits

Earlier in 2014, I wrote a post outlining the steps in the content lifecycle: Conceive and set goals Create Publish Promote Maintain and measure Retire Here is a worksheet that will help you develop and capture criteria for each step in the lifecycle. I’m surprised no one has created somethingRead More …

What is content strategy?

An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.