What is content strategy?

An introduction to what content strategy is, the essential business questions it answers, and what content strategists do.

Let’s talk about migration

Content migration is such a tricky term. It sounds so easy sometimes – just set up an automated tool to move all the content, page by page and field by field, from the old system to the new one.   In reality, that’s pretty much never how migration goes.  Read More …

7 steps to resolving the line between internal and external audience needs

In many of the projects I work on, when I analyze content, I discover that there are big pockets of content intended for internal audiences — committee meeting agendas, program reports, and the like. In discussions with the people who produce this content and publish it on their organization’s websites,Read More …

A new introduction to the content strategy survey

March 2014 (I am publishing this in response to other materials that have been published regarding the survey from the Content Strategy Collective.) “Content strategy” is a popular term right now, but it’s a bit misunderstood. There have been people calling themselves content strategists since the late 1990s, primarily workingRead More …

Your content needs a lifecycle

One of the ways online content differs from print is that it has a lifecycle. In print, once something is published, it exists in that form forever. Online, though, content is a living entity – it doesn’t have to and truly shouldn’t stay the same. As I see it, theRead More …