Content strategy for Twitter

An effective Twitter content strategy produces a stream of updates that inspire a follower to follow back. It contains the following characteristics: shares information about the person/business that potential followers find useful shares information that inspires confidence in that person/business lets followers know that the person/business is interested in othersRead More …

How to recover from being a content hoarder

This is a follow-up post to “Are you a content hoarder?” where we explored why people hold onto content long after its usefulness is over. The antidote to hoarding has three components. Here are some details about each of those and the specific steps for how to do them: 1.Read More …

Content strategy for Pinterest

As Pinterest has gotten more media attention over the past several months, I’ve been getting more followers there. (You can follow me at www.pinterest.com/hilarymarsh.) Here’s a handful of do’s and don’ts about using Pinterest effectively and joining the community. DO decide who you are on Pinterest. Are you getting married,Read More …

Are you a content hoarder? Time to declutter! (part 1)

You may watch the reality show “Hoarders” or the news stories about these extreme collectors — lots of folks do. Many of us have basements or attics with too many mementos or too much stuff, but hoarders take this to the extreme. They can’t bear to throw anything away —Read More …

Content strategy: What is it, and why do you need one?

What is a content strategy? Think about your website: What content is currently present? What information do your audiences need, but does not appear on your site? When and how often is each type of content updated? Does your content have a consistent voice and tone, no matter what section/departmentRead More …