Create a smart publishing process for your website

What do we mean by “publishing process”? Content doesn’t just appear on a site by magic. At a minimum, it has to be written and it has to be posted. Between those two steps, it is usually checked for its writing quality and correctness. Legal and compliance may need toRead More …

Content management is not the same as a content management system

Content management is the means to ensure that the information an organization issues is accurate, on-target, legally compliant compliant, and consistent. True content management, then, encompasses Web content, call center scripts, direct marketing materials, sales presentations, press information, advertising, product information, executive speeches, etc. Imagine if your information was integratedRead More …

Writing for the web: Building a website from the outside in

1. What does it mean to build a website from the outside in? 2. Why should writers be part of a Web team? The Web is fundamentally a medium about communication (and functionality too). Basic sites only communicate TO an audience. Sophisticated sites communicate WITH an audience. As communicators, writersRead More …

Intranet management and governance today: still a work in progress

These days, almost every organization has an intranet, a website that provides information and, sometimes, business tools for employees. Many organizations’ intranets are decentralized, containing hundreds or thousands of files and documents, with inadequate organization, few guidelines for updating or removing information, and little attention paid to the strategic andRead More …

Demystifying content management software: What to know and what to do

What is content management software? What is the difference between content management and CMS? Content management software automates the process of publishing information to a website. That simple statement has several important assumptions behind it: that information is published, vs. posted that there is a process that can be automatedRead More …