5 tips for LinkedIn success

A few weeks ago, my friend and colleague Leslie O’Flahavan of eWrite Online, a wonderful teacher of online and business writing, asked me to write a guest post for her blog about how I use LinkedIn. I’ve been on LinkedIn since 2004 and spend time on it almost daily. IRead More …

Selling content strategy to management

or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers: A list of business problems caused by a lack of content strategy How to communicate the value of content strategy The culture changes thatRead More …

What, exactly, is YOUR content strategy?

I’ve been increasingly struck by how focused content strategy practitioners are on our profession’s tools and tactics — content audit, editorial calendar, responsive design, etc. I’m wondering whether your content strategy efforts involve the creation of an overarching statement of the actual content strategy. The generic version of that mightRead More …

Upcoming speaking engagements

I will be speaking at four events in the coming months. The “Weighting Game”: How to Make Smart Decisions about Which Tech Tools & Social Media Channels to Adopt at theREALTOR Association Executives Institute in San Diego, CA, March 19, 2013 “How to Sell Content Strategy to Management …or, areRead More …

How to grow your audience

Please hop on over to SpinSucks.com and read my latest post: To Grow Your Audience, Become a DJ for your Content. In there, I talk about how to choose topics that will engage your audience and keep them coming back for more. I also gave a webinar on the sameRead More …