How to choose digital tools and channels for your association

In your association, you need a good way to make smart decisions about which tools and channels to adopt. It’s all too easy to succumb to “shiny object syndrome,” since it’s free and easy to set up a new channel or tool. However, launching any new tool or channel isRead More …

Content strategy: A two-way mirror between you and your audience

In my work with various clients, I find that many people see content strategists as only outsiders involved when a website is being redesigned. This is a huge missed opportunity, and I wanted to share some thoughts about that. Content strategy guides an organization to create its content most effectively.Read More …

5 tips for LinkedIn success

A few weeks ago, my friend and colleague Leslie O’Flahavan of eWrite Online, a wonderful teacher of online and business writing, asked me to write a guest post for her blog about how I use LinkedIn. I’ve been on LinkedIn since 2004 and spend time on it almost daily. IRead More …

Selling content strategy to management

or, how content strategy challenges are keeping your CEO up at night Presentation delivered at the Chicago Content Strategy Meetup on March 26, 2013. It covers: A list of business problems caused by a lack of content strategy How to communicate the value of content strategy The culture changes thatRead More …

What, exactly, is YOUR content strategy?

I’ve been increasingly struck by how focused content strategy practitioners are on our profession’s tools and tactics — content audit, editorial calendar, responsive design, etc. I’m wondering whether your content strategy efforts involve the creation of an overarching statement of the actual content strategy. The generic version of that mightRead More …