Your content challenge is really a people challenge

I recently asked my online networks a question: What is your biggest content strategy challenge: Goals, findability, consistent voice, ownership, outdated content, or something else? Almost immediately, the answers started pouring in — and they weren’t exactly what I had expected. While a few folks mentioned challenges with goals, platforms,Read More …

Content strategy readings

Here are some readings about content strategy and related topics that have resonated with me in the last several weeks. Happy reading!   Developing a website content strategy for a new nonprofit site: elements to include by Marlene Oliveira   Content Strategy Needs Content Strategists by Carrie Hane   SomeRead More …

5 ways content strategy will help your organization

I’ve written many times about the pitfalls organizations are likely to encounter if they don’t have a content strategy: The top 5 risks of NOT managing your content Content strategy: What is it, and why do you need one? Are you a content hoarder? Time to declutter! If you doRead More …

Moving forward, and focusing on what’s important

Wednesday was a day of mourning. I couldn’t concentrate, couldn’t work. The streets in my neighborhood were eerily quiet, as if the entire community was hollow. We took a walk in the woods and ate comfort foods. Starting yesterday, I’ve begun to think about how to move forward – whereRead More …

Content strategy checklist: Do you know how your organization’s content works?

Having a content strategy means that you have a good understanding of everything about your organization’s content: Who, what, when, where, why, and how. Do you know who you’re creating for, and why? Do you know what tools you’re using to publish content and share it, and know when andRead More …