Content strategy readings – Feb-March 2016
Here are articles I’ve found helpful in the past several weeks (in no particular order, and not all exactly about content strategy). If you have others, please add them in the comments.
Web Content Debt is the New Technical Debt (UsersLib – Suzanne Chapman, library UX specialist)
3 Ways to Inspire Intranet Content Authors (Amy Schade, Nielsen-Norman Group)
Write Like a Human (Amy Thibodeau)
Tactical advice for people who weren’t hired to write product content but find themselves doing it anyway.
Can a magic formula help estimate your CMS project? (Jeff Cram, CMS Myth)
Figuring out content strategy (Scott Sullivan, Adaptive Path)
From writing about products to building them (Jonathon Colman)
My journey to UX and content strategy in 86 bullet points
Craft a Writing Style Guide for Your Website (Maddie Grant, SocialFish)
Mindfulness can literally change your brain (Christina Congleton, Britta K. Hölzel, and Sara W. Lazar, Harvard Business Review, January 2015)
L’Oreal Creates Unbranded Content Hub to Woo Beauty Fans (Emma Hall, Advertising Age)
Beauty Site Called Fab Even Covers Rival Brands
The solutions to all our problems may be buried in PDFs that nobody reads (Christopher Ingraham, Washington Post, May 2014)